Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

182 Upper Street
London, N1 1RQ


Alena Willroth

Alena Willroth

Hand-Cut combination of design & destiny

Alena Willroth’s jewellery designs originate from her predilection for the aesthetics of natural microforms. Her constant quest for unorthodox forms of expression led her to develop a special heat-sealing technique that enables her to create filigree jewellery from polyethylene films for her collection entitled “Slast” (the Czech word for “delight”). This technique involves transferring the design draft onto a film, then cutting it out by hand and finally heat-treating it. The result is influenced very much by the material’s “will of its own” and therefore represents a fusion of design and destiny. A plastic that is omnipresent in our everyday lives but little appreciated is thus transformed by imagination and skilled craftsmanship into something unexpectedly precious.